Corporate videos have been around for a couple of decades now, but they seem to be more important now than ever due to social media and all digital channels available. A corporate video is basically targeted for your customers, with the intention of sharing your core values with them, while at the same time you present your array of products or services. 
Thanks to the wide use of the internet, video content is probably the best format to present information to your audiences, since its visual are highly engaging and get more attention than static images. Since every brand wants to create a piece of content that makes them stand out from the rest and solidify their place in the market, hiring a video company is your best shot. In this article, we’ll explore just how a corporate video can make your brand more popular and some useful tips to start this strategy right.

The importance of corporate videos 

Any brand that’s growing at a healthy rate reaches a point in which they need to present themselves to the public as a formal and stable company, this is the main reason why they turn to an attractive video production. But, how important is it that you invest in a corporate video? 

First off, videos make up almost 80% of all online or social media content, and a website that contains a corporate video is 50 times more likely to convince a person to become a customer. It’s a fact that our brain can process an image or video 600,000 times faster than it can process text. These numbers translate directly to your ROI, since the cost of an ad which includes video content is 25% cheaper than ads with plain text or images. 

Benefits of hiring video production for your corporate videos

As we’ve mentioned earlier, modern times make it almost a necessity for your company to have video content. If you’re looking to create a film production to display your corporate environment but you’re still undecided, here are great reasons to do it:

• A corporate video can help build trust in your audience, convincing them make their first purchase or book their first service and give you a chance. 
• This type of content will make you reach more people. Being everywhere in the virtual world (specially social media) can improve your brand’s authority.
• Video content is the easiest and cheapest way to turn target audiences into real followers and customers.
• If you already have an established audience, a corporate video can help you connect deeper with them and increase their loyalty. 

Tips to ace your corporate video 

If you’re hiring a video production company, it’s important that you work hand in hand with them so you don’t miss any of the main points of corporate videos. Your video must go straight to the main point in the first seconds, it should tell a compelling story that’s clearly targeted at a certain audience. Your corporate video must mention exactly why your brand is an expert at what they do and, if possible, include some testimonials. Never let your video end without a clear call to action.

As you can see, the pros of creating a corporate video for your brand out-weight any possible disadvantage. Make sure to check out the best St Albans, Hertfordshire video production companies to get the greatest material available to grow your company.