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n this vodcast, Dan Gibbons from Yellow Lizard Media sits down with Emma from Amber Mountain Marketing to unpack one of the biggest shifts in digital marketing today: the dominance of video.

Before choosing how to frame your video, think about where the finished content is going to live. A video created for your website will usually need a different format from one designed for Instagram Reels or TikTok. If you know which platforms you are targeting before filming begins, your videographer can compose each shot with those formats in mind. This helps you avoid awkward crops, missing graphics and the occasional disappearing arm when the video is resized later.

MINT Marketing Network is a collective of independent marketing specialists who come together to share ideas, solve challenges, and support one another. As a video production company, our role was to capture not just what happened throughout the day, but the atmosphere that makes these events so valuable.

In this vodcast, Scott Dymond and Dan Gibbons from Yellow Lizard Media dive into all things audio, breaking down a crucial (and often overlooked) part of video production. Drawing on their experience as a video production company, they explain why great audio is just as important, if not more so, than visuals when it comes to effective video marketing, and how poor sound can quickly undermine even the best-looking footage.

Before you hit record, think beyond the first video you want to produce. Start with one core topic, such as a service you provide, a product you sell or an area of your expertise. This could become your main long-form video, giving your audience a useful overview of the subject. From there, break the topic down into smaller sections that can work as individual videos. A single detailed discussion could give you several shorter clips, each answering a different question or focusing on one specific benefit.

One of our long standing partnerships is with HBD, a trusted window and door installation company based in St Albans, Hertfordshire. Over the years, we have worked together on a wide range of projects, helping them showcase their products, people, and customer experiences through effective video marketing.

In this vodcast, Scott Dymond and Dan Gibbons from Yellow Lizard Media focus on one of the most important stages of any successful project, planning your video before the cameras even roll. Drawing on their experience as a video production company, they break down why strong preparation is the foundation of effective video marketing, and how getting this stage right can save time, money, and a lot of headaches later on.

At Yellow Lizard Media, we’re usually the ones helping other people feel confident in front of the camera. But recently, it was our turn to step into the spotlight as we filmed our very first vodcast. For years we’ve been told the same thing: “You guys should be in front of the camera more.” So we finally took the leap and made it happen. What followed was a day full of setup, laughs, last-minute tweaks, and ultimately something we’re proud of.

We’re all scrolling faster than ever. Feeds are crowded, competition is high, and attention is limited. Video is what stops the scroll. Whether it’s on social media, your website, or in paid ads, video content consistently keeps people watching for longer and engaging more deeply with your brand. It’s immediate, visual, and far more compelling than static content.

In this vodcast, Scott Dymond and Dan Gibbons from Yellow Lizard Media take a deep dive into the world of vox pops, sharing practical advice drawn from their experience as a video production company working across a range of clients and industries. The conversation explores what vox pops are, why they can be such a powerful tool in video marketing, and how brands can use them to capture authentic, unscripted opinions that genuinely connect with audiences.