Product Video
Bring your product to life with a video that highlights its features, benefits and usage. Whether it’s a short, engaging clip for sales, an educational how-to video, or a product launch showcasing real-life interactions, video is key. We offer portrait and landscape formats for all platforms, with lifestyle, studio, or animated videos to suit your needs.
Plot
Sell (Tell) your products story
Bring your products to life and broaden your client’s knowledge in a product video.
Use video to demonstrate your product or service’s benefits and usage, including its value proposition, features, and instructions for use. Product videos can be either sales messages or educational videos that increase knowledge and awareness. Here are just three examples of their use:
- Showcase a product or service and what it does to increase brand and functional awareness. These are typically quick edits that grab the viewers attention
- Demonstrate how a product works and how to maintain or fix it. Also known as FAQ videos.
- Product launches. Generate interest in your newest products/services with an engaging video. Capture your products and services in situ, for example in shops, displayed on the street, or in another real-life setting.
The Lizards recommend keeping clips short—ideally under 60 seconds—while focusing on customer benefits, though educational videos can be longer to help viewers learn or solve problems. They also suggest featuring people interacting with the product or service, as this resonates well with audiences. They can also shoot in both portrait and landscape to create content for all social platforms.
Three “types” of product videos each uniquely designed to appeal to your customers and clients.
- Lifestyle videos are shot out in the real world with natural backdrops whether that be inside or out. This gives a realistic feel to the product or service.
- Studio videos are shot in a studio where we have full control over the lighting and sound. This ‘slick’ controlled look also allows us to play with the background, creating opportunities to use animated text to emphasise words and key messages.
- Animated videos are useful when the benefits or uses of the product are too difficult to show in real life, so are perfect for more technical products and services. Also great for products in development or when the functionality is huge but the product looks fairly innocuous.
Top tip: Choose a video production company experienced in a wide range of video content and pick videographers that you really enjoy working with. The better your rapport with the video team, the better the final video will be.
Yellow Lizard video production has worked with many businesses large and small across multiple business sectors including: Construction, Beauty, Health and safety, Gaming, Mother & Baby, Beverages, Window & Doors, Kitchens, and Mechanical.
The Lizards work with clients throughout the whole video production process. From the initial phone call, through the planning and shooting of the video content, all editing including animations and soundtracks, and finally through the revision process. We ensure that all of our clients are 100% happy.
Contact the Lizards today for an obligation free chat and discover how video will power your business!
