Shooting a static video can produce a very dull or amateur looking production, but by adding shots caught on electronic gimbals or sliders can really give some life to your production and also allows you to be in and amongst the action at events, conferences or product demonstrations. So why not take this one step further and add aerial shots, also knows as drone shots or birds eye view to your video production.

To fly a drone commercially there are rules and laws when flown at a certain destination, height or drone weight but this blog won’t be touching on that. That being said once the drone operator has the correct license and the correct drone the shots that are captured are second to none. 

There is a wide range of uses for drone videography when used to promote a business or event and this blog will touch on some of them. When holding an event outside it can be hard to capture the real scale of everything going on. Even with the use of electronic stabilisers walking through the event it may be hard to show, that’s when a drone will really come in handy. capable of raising up hundreds of feet into the sky you would be able to see the real size of the event and when set in a beautiful location it really emphasises how incredible the event looks. Also being able to swoop from side to side would allow the viewer to see an exciting and cinematic view of your event. 

For the same reasons if your business is based outside such as sporting, leisure or team building activities a drone can really show off what you can provide to your customers.

Although drones are capable of reaching heights that we cannot, you do not have to go outside to capture a worthwhile drone shot. This is where drone videography can come in for the manufacturing industries. Shooting inside of a warehouse or manufacturing workspace can give a very smooth cinematic look to your grounds as the drone glides around from area to area capturing shots that would be impossible on a handheld camera. Although not overly high, looking down on machinery at work gives the viewer a look at objects from a view that would normally not be possible. These are the shots that will grab your viewers attention and make a potentially dull subject becoming engaging. 

Another great use where drone filming comes into play is for the construction industry. Being able to capture aerial shots of pipework being craned into a building, following delivery or dump trucks bringing raw materials on site or even just your staff hard at work to the zoom out and show the big picture of what s being created are all great ways to again make a potentially dull shot become exciting to the viewer. Another creative way to make use of the drones potential for a construction based project would be a before and after shot showing the grounds before the build started followed by the completed project, no matter how small the build is, this is guaranteed to put a smile on the viewers face. 

So as you can see drone videos can be amazing but you have to use them in the right amount, sometimes too many drone shots can be overkill and a lot of the shots needed are up close and personal. Using a drone establishing shot for any video project is a great way to start but ensure that the main bulk of the project isn’t purely drone.