When thinking of clever ways to create video content that promotes your products or services, we can’t deny that videos beat images and pretty much every other presentation. There’s something about video production that instantly gets people’s attention, but there are always new ways to take your content to the next level. 
One of the most popular trends for high-end brands is slow-motion videos. Have you ever wondered what it is about this format that makes you remember an ad for days? In this article, we’ll learn how can slow-motion videos elevate any product. 

Why do audiences like slow-motion videos 

We could simply say that slow-motion videos are attractive and people like to see them. But in fact, there’s something scientific about this video content format that makes you not blink so you don’t miss a detail. Our human eyes (and basically our brains) are designed to absorb information just the way we usually see it. 

So when you suddenly set your eyes on something that looks out of the ordinary (i.e. an object or person moving in a very slow manner), your brain needs a few seconds to process what it’s seeing in order to find a logical solution. When this happens, all of your attention is set on the slow-motion video. Imagine the benefits of having someone’s full attention to show them your product! 

Benefits of using slow-motion for advertising 

Sure, we’ve all seen intense slow-motion scenes in an action movie, or even a very melancholic sequence in a sad video, but slow-motion film productions can also be used in advertising. Still, need a bit of convincing? Here are some of the most notable benefits of using slow-motion to promote your product or service. 

They create more awareness 

As we mentioned before, a slow-motion video will catch people’s attention much better than a regular-speed video. Once you get your audience’s attention, it’s likely that they’ll be much more aware of every little detail. A viewer watching a slow-motion video will be able to dive into the experience your video company creates with breathtaking images and a deep song. 

Stronger emotions 

Another positive outcome of creating a slow-motion video for your product is that it can instantly have more powerful emotions towards what they’re seeing. Most of the time the feeling is positive, and this sensation will connect inside their brains, making them remember your brand for longer. Another interesting point is that, when watching slow-motion videos, people feel like time goes by faster. 

It makes everything stand out 

This might be one of the most important benefits of hiring a video production company to make a slow-motion video. When you have a physical product, you want audiences to get to know it just as if they were seeing it in person. A slow-motion video can go in as close as you want to let people see every inch and every corner of your product, showcasing colour and texture with just the right lighting. 

Slow-motion videos have the ability to elevate your brand’s authority and make your service or product look elegant and professional. If you want to hire the best video content creators in St Albans, Hertfordshire make sure to contact us!