It is a growing need to incorporate attractive visuals in a real estates marketing strategy and what better way is there to showcase a properties potential than video. 

Just to mention a few numbers, 73% homeowners say they would be more likely to purchase a home if the listing included a video, video drives a 157% increase in a website’s organic traffic, which leads to scaling positions in search engines without a paid promotion, and people spend up to 88% more time on a website with video/s. If these numbers aren’t striking for you maybe it’s time we examine closely the benefits of including video marketing for real estate and some cool tricks you can start trying. 

What do I gain by implementing video marketing for real estate? 

Sorry to bore you but there’s one more statistic you need to know. Only 9% of real estate companies or real estate agents are implementing video listings as a marketing strategy. Once you compare this percentage with the numbers above, it becomes pretty clear that you should seize the opportunity and be one of the first in drawing audiences with such engaging content. 

When marketing for real estate, the use of videos in you social media, website and even listing sites dramatically increase the number of people viewing the properties you offer. People feel more confident of closing a deal with a professional who takes the time to create high quality content to display their products (which in this case are the houses or buildings). Gone are the days when people used to find their homes on newspaper ads, now that everything is found online why shouldn’t you take advantage of the possibilities this gives? 

How to have the best video marketing for real estate?

Every type of business has its own attributes or characteristics that need to be displayed to convince people to engage with your company and, bottom line, consume your product or service. In the case of real estate, it all comes down to showing a place in a way that is attractive, highlighting the best parts and subtly mentioning the not so cool parts. There’s plenty of things you can do to integrate video marketing for real estate in your business. 

Humanize your Sell 

Having one of your skilled estate agents either walk you through the property either on camera or with a voiceover is a great way to engage with potential buyers and will recieve a far better response on social media than an image or text.

There’s plenty of ideas you can implement in marketing for real estate, remember having a strategy is the safest bet for this tricky business in this day and age where everyone wants to feel closer to the product and the seller.