With social media being used by more and more people by the minute and videos being the most popular type of content among consumers, video marketing is a strategy that has gone from being just another option to being a brand’s main source of advertising. 

The food and drink business is one that needs to be in constant change to follow the trends, with it being the type of business that is more likely to fail in the first few years. A new restaurant needs to be the ‘it’ place that everyone wants to eat at, and from there it needs to become an institution in the city that people will always want to come back to. To position your restaurant in your city and even have the possibility to expand to other places, you’ll need foremost a good marketing strategy. 

Marketing for restaurants is something of an unexplored territory, because owners used to believe there was nothing like mouth to mouth publicity and a few flyers wouldn’t do. But as with any other service, people now want to hear from you directly in their screens. Statistics show people are 67% more likely to book at your restaurant if you have a video in your website or social media. 

That’s why video marketing for restaurants has taken off in the last few years and now you can see hundreds of food chains and local restaurants doing video ads. Should you join them? Keep reading and find out not only why you should but also how you should do it. 

Sell the experience

So, as a restaurant owner you know the importance of protecting your recipes, and the idea of sharing them with your audience might no attract you that much. But since you need a way to get people to want to visit your restaurant, why not sell the whole experience instead? Marketing for restaurants is about much more than just the product. A video that shows your restaurant from the moment diners are greeted, people ordering and enjoying their dishes and the ambience to the moment they leave happy and full, can be the perfect way to want audiences wanting a piece of that experience. 

Show off your experience

If you have the fortune of owning a restaurant that has been open for many years now, you can use that to your advantage! Marketing for restaurants is not exclusive to the new kids on the block. Make sure to highlight in your video how you’re already a part of your city’s history, with clients coming weekly for the past “x” years, how when you first opened you were the first restaurant in the street, or any other good story that shows your impact and experience as a business.

Be a part of the community (and make sure people know)

Nowadays, a very important aspect of restaurants and any other brand is that they show interest in the community or support a specific cause. Make sure audiences know you like to host local events, fundraisings, or participate in activities that improve the community and capture them on video. As we mentioned before, marketing for restaurants can be about much more than just your food, it’s the perfect opportunity that your brand has strong values that many people can relate to.  

The variety of video content for restaurants is endless. Dish speciality videos, walk through tours, client or staff testimonials and more, if you are struggling to decide what content to use or want to do something a little different then sit down with a local video production team and see how they can help you plan the whole process.