Public events are a very important factor for any business that’s trying to engage with new audiences, connect with existing customers and share some of their insights on their place in the industry. Hosting an event can be useful, but it can be even better if you make sure to include an event video. In this article, we’ll explore different occasions that can be covered by event videos and how to do it like a pro. 

Promotional video content 

When you’re having an event in St Albans, Hertfordshire – or anywhere for that matter (whether it’s in person or virtual), you’ll want to make a big buzz around it so as many people as possible find out. Probably the most important type of video content for events is the one you make before the actual event. Promotional videos should tell people the basics: what your event is about, where you’ll host it (location or digital platform), the date and time, and details they’ll need to know to access such as purchase tickets or register at a link. 

Event opening video

You planned a fun and exciting event for your audience or target customers, you finally made it happen and your event started. Instead of giving a dull welcome speech or hiring hosts to repeat the same lines to everyone, why not invest in high-end film production to open your event? This video will tell people what to expect from your event, what they’ll learn or what they will take with them at the end. Also, you’ll get everyone’s attention quicker than if you were speaking yourself. 

Live streaming

Live streaming is a type of video production that’s gained popularity in recent years. Due to new crowd-restricting events, there’s a chance many people won’t get the opportunity to enjoy your on-site events. If you want to let them all be a part of your event and even broaden your reach, a live streaming video production will do the trick. People who can’t attend your event will be able to see the live transmission.

Highlights of your event 

The good thing about event videos is that, even when many people got to experience your event in real-time, there’s still a chance to reach ten times more people after with your engaging content. But since not many people are willing to watch a 2+ hours streaming of the whole event, you can go to a video company and have them create an attractive, brief summary of your event. As the name suggests, this type of video shows highlights of the key message and points they can’t miss from your past event. Make sure to throw in a call-to-action so they don’t miss your next one. 

Testimonials 

Never forget that the core of every business is its customers. With this in mind, an event is always the perfect opportunity to gather some testimonials. Reach out to some of your most loyal customers or even attendees who are just getting to know your brand to ask them what they’re enjoying the most and what they find appealing about your offer. 

As you can see, there’s no part of your event (before, during, or after) that can’t be improved by getting it recorded. So take your event to the next level and speak to us today about how we can help you produce videos for your next event.