It’s no secret that everyone in the business world is eager to get back to their usual gatherings, conferences and events so they can re-activate their economies and get their products and services moving. In this article we’ll explore the benefits of creating video content for your conferences and live events. 

To let your audience know what they’ve missed from previous conferences 

Live conferences are usually very exciting and very demanded events that get filled up fast. If you’re hosting a live conference and don’t want your audience to miss it, making it available in video content will let everyone be able to watch your product demonstrations, workshops and speeches. You can either send over the file of your video conference to people who didn’t get a chance to see it, or in some cases make the video purchasable.

Especially now, in a post-pandemic world, it will take a while until massive events are safe and allowed. If this is your limitant but you need to host conferences and events for your customers then the best solution is to create video content for your conferences so people can watch it safely.

To promote your new products 

Have you noticed how big brands such as Apple host annual events where everyone who’s important in the tech business and all of the fans loyal to the brand await to meet the newest products being unveiled? This is because creating expectations and presenting your new products with a conference video is probably the most successful way to get people excited about purchasing the latest items in your brand. You can record video content of a high-end conference where you present what’s new in your catalog and then promote it across your channels. 

To increase your website’s SEO and ranks 

No product can be successful without being sold through a prestigious and reputable website or ecommerce. That’s why you need to be constantly working on your site’s SEO and ranking. One great way to do this is investing in high-quality and relevant video content like conferences and live events recorded that can then be shown on your website. It’s important to show not only your fans but also Google that you can provide great content that people are going to want to see, even if it’s just some highlights of your latest conference or presentation. 

Cost Effective and discreet

Finally having a professional recording doesn’t have to cost thousands are with Yellow Lizard Media we only bring a small team of 2-3 people and are also very portable with our equipment meaning no big cameras or tripods will be in the way of your viewers and with the use of electronic stabilisers and drones we can access all areas of your conference or event.