Video content is now a big part of the digital content created for any business who are looking to engage in a deeper way with their customers. In spite of seeing video content throughout social media, widely used for marketing purposes, there’s much more to it than simply promoting a new product. In this article we’ll explain some of the most useful ways in which you can use video content for training purposes for your company, product or service. 

To explain how your product works 

One of the worst things that could happen to your brand is selling an ultra effective product but it is a bit complicated to use, and people end up not knowing how to use it and potentially getting the product returned and ultimately loosing a sale due to it. If you want to avoid this situation, the best thing you can do is place a link on the box of your product and direct your customers to a training video where you explicitly explain how your product works and even some handy tips to make better use of it. Not only will your customers appreciate the tutorial, they’ll see it as an added value of the purchase. You can also add this to your website to help your customers understand the product before purchase.

Instructions to install a product

Just as it happens with the functioning of a product, people might come across a difficult time when trying to install or set up your product correctly. This is mostly the case when it comes to electronics, gadgets or some type of furniture that the customer needs to put together themselves. A training video showing how to install and set up your product to start using it will be much appreciated by your audience. 

How to clean and care for your products 

If you want to go all the way and show that you’re a high-end company that really wants to go all the way to make sure their customers understand the product they just purchased and they take advantage of all it’s functions, you can create a training video to care for the products. Include information on cleaning the product correctly, the main care instructions to prevent it from damaging and even some handy tips to make your product last longer. 

FAQs videos

Instead of focusing on videos aimed to sell your product, training videos could answer all of your customers’ doubts and worries about your service or the functioning of your product. You can create video content responding to your customers’ FAQs and having a team member answer them clearly and in simple terms so they’ll be confident in the answer. 

Help or tech support videos 

Another of the best solutions or problems that training video contents solve is to help your customers fix their own issues with their product without having to recurr to customer service for support. By setting up a simple guide to solve the most common problems regarding the product, you’ll save your staff some precious time so they can focus on the more serious or complicated issues regarding customers’ claims. In several companies, help or tech support videos were even able to reduce the amount of engineers sent to homes to fix devices and machines, thus saving some precious money.