Video case study – Sony SAB TV

February 17, 2023

Bringing Asian Cookery to TV Screens: Yellow Lizard Media’s Journey

In 2016, Yellow Lizard Media, a leading video production company, was approached by Monir Ali, producer at Little Big Ego, with an exciting new challenge: shooting and editing an Asian cookery programme for Sony’s SAB TV channel called Spice Up. This marked the first time Yellow Lizard Media took on a television project, moving beyond online video production, and we were eager to rise to the occasion.

Spice Up: A Taste of Asian Cooking

The series ran for 12 episodes, each highlighting the culinary expertise of Poonam Ball. Every episode explored a different aspect of Asian cooking, offering viewers step-by-step guidance to recreate these dishes at home. The Christmas episode was a particular highlight, airing on Christmas morning and demonstrating how to prepare a festive spicy roast.

Thanks to its interactive filming style, Spice Up was met with great success, delighting both Sony and viewers. It was a proud moment for our team of videographers, showing that our creative approach could translate beautifully from online platforms to mainstream television.

Expanding Horizons: Taste of Asia

Just months later, Yellow Lizard Media was commissioned to film a second cookery programme, Taste of Asia. This series expanded the concept by featuring celebrity guests, including pop stars and reality TV personalities, hosted by the talented Manju Malhi.

Our team handled every aspect of production, from shooting and editing to creating engaging graphical elements. The 12-episode series showcased our full-service capabilities as a video production company, while also providing valuable content for video marketing campaigns. With both shows receiving strong viewer engagement, plans for a second series were already underway, with filming expected to resume in 2017.

Client Praise: Professionalism and Creativity

Monir Ali shared his experience working with Yellow Lizard Media:

“As a producer, I need a reliable and dependable team. And these chaps deliver. Great professionalism. And abundance of creativity. Will continue our long-standing working partnership.”

This feedback highlights what we aim to deliver to every client, whether in Hertfordshire, Bedfordshire, Buckinghamshire, Essex, or London: a combination of creativity, reliability, and a results-driven approach to video marketing.

Why SMEs Choose Yellow Lizard Media

For small and medium-sized enterprises in England, investing in video content is no longer optional. Engaging videographers who understand storytelling, production quality, and marketing impact can transform a brand’s online presence. At Yellow Lizard Media, we specialise in creating videos that not only look professional but also drive engagement and business growth.