Brand Videos: Help People Get to Know Your Business

People don’t just buy what you do. They buy into the people behind it.

In the vlog above, we explore how brand videos help potential customers get a feel for your business before they ever get in touch.

What are you like to work with? What matters to your team? And why should someone choose you over another company offering a similar service?

Your website might already explain what you do. A brand video gives you the chance to show a little more of who you are.

And that can make starting a conversation feel much easier.

Give people a feel for your business

Think about the businesses you enjoy working with.

Chances are, it isn’t just their products or prices that keep you coming back. It’s the people, the way they communicate and the confidence you have in them.

Brand videos give potential customers a glimpse of those things before they become customers.

That could mean hearing from your founder, meeting the team or watching how you approach a project.

You don’t need everyone delivering perfectly rehearsed lines to camera. Often, someone talking naturally about work they care about tells you far more than a carefully polished company statement.

A bit of personality is welcome. You’re allowed to sound like yourselves.

Show what makes you different

Plenty of businesses describe themselves as friendly, experienced and committed to great service.

There’s nothing wrong with any of that. But when everyone is saying similar things, it can be difficult for a potential customer to know who to choose.

Video gives you something more specific to share.

Instead of simply saying your team is knowledgeable, let them explain how they solved a tricky problem. If attention to detail matters to your business, show what that looks like in practice.

Your approach, your people and the care you put into your work all help tell your story.

Those details give someone a reason to remember you beyond a list of services.

There’s more than one way to tell your story

A brand video doesn’t have to be one big film covering everything about your company.

Different videos can help people get to know different sides of your business.

You could create:

• A brand story explaining how the business started and what drives you.
• Behind-the-scenes videos showing your team at work.
• Customer testimonials sharing honest experiences of working with you.
• Meet-the-team videos introducing the people customers will speak to.
• Project stories showing your approach and the finished result.

You might start with one main video for your website, then build on it with shorter pieces over time.

The aim is to give people a useful, believable picture of your business. There’s no need to squeeze your entire company history into ninety seconds.

Let your customers do some of the talking

You can tell people you’re good at what you do. Hearing it from a happy customer adds another perspective.

Customer testimonial videos let potential clients hear from someone who has already been in their position.

What did they need help with? What was the experience like? And what difference did your work make?

The most useful testimonials go beyond “they were great”.

Specific examples give viewers something to relate to, whether that’s a project delivered under pressure or a team that made a complicated process feel straightforward.

And hearing someone explain that in their own words can help build confidence in taking the next step.

Help future staff get to know you too

Brand videos can also be useful when you’re recruiting.

A job description explains the role, but applicants will want to know about the people they’d be working alongside.

Videos featuring staff members can show what day-to-day life looks like, what they enjoy about their work and how the team supports each other.

Let them speak honestly and naturally.

A potential applicant should come away with a clearer sense of your workplace and whether they can picture themselves being part of it.

That’s something a list of responsibilities and a photograph of the office can only tell them so much about.

Put your brand videos to work

Once you’ve created your videos, give people opportunities to see them.

Your main brand film might sit on your homepage or About Us page. Customer testimonials can support relevant service pages, while staff videos can sit alongside job vacancies.

Shorter clips can also work across:

• Social media posts
• Email campaigns
• Blog articles
• Company presentations
• Recruitment campaigns

Planning those uses before filming helps you get more from the session, with footage that can support different parts of your marketing.

Contact us today

At Yellow Lizard Media, we help businesses create brand videos that capture their people, personality and approach. If you’d like to give customers a better feel for who you are, get in touch to book a chat.