Why Audio Matters More Than You Think

In this vodcast, Scott Dymond and Dan Gibbons from Yellow Lizard Media dive into all things audio, breaking down a crucial (and often overlooked) part of video production. Drawing on their experience as a video production company, they explain why great audio is just as important, if not more so, than visuals when it comes to effective video marketing, and how poor sound can quickly undermine even the best-looking footage.

Essential Audio Equipment and Planning Ahead

They explore the different types of equipment they use as a videographer team, from lapel microphones and shotgun mics to audio recorders and on-camera solutions. Scott and Dan discuss how they help clients plan ahead to ensure audio is captured cleanly and consistently from the start. They also highlight the importance of preparation, from location, testing sound levels and identifying potential background noise issues before filming begins.

Techniques, Challenges, and Post-Production Tips

They share simple but effective techniques for getting the best results, including mic placement, monitoring audio properly, and avoiding common mistakes like relying on in-camera microphones or overlooking environmental factors. Alongside this, they discuss the types of challenges you’re likely to face, such as wind noise, echo, interference, or unpredictable surroundings, and how to minimise or completely avoid them with the right approach. Scott and Dan also go into detail on improving audio during post-production, offering insight into how a video production company can enhance sound quality through editing.

A Practical Guide to Better Audio for Video

Overall, this vodcast is a practical, straight-talking guide to capturing better audio for video, packed with useful advice for businesses, content creators, and anyone looking to improve their video marketing. Delivered in Yellow Lizard Media’s approachable, no-nonsense style, it gives you the knowledge and confidence to take your audio from an afterthought to a key part of your production process.

Got a video in the pipeline?

If you need any help with your video projects or video marketing get in touch to book in a free chat.

How One Video Shoot Can Create Months of Content

At the top of this blog, you’ve just watched a vlog from Dan, one of the videographers at Yellow Lizard Media, explaining how businesses can stop scrambling for something to post every week by creating an entire library of content from one video shoot.

Because if you’re already bringing in the cameras, lights and crew, why create just one video?

Start with a content plan

Before you hit record, think beyond the first video you want to produce.

Start with one core topic, such as a service you provide, a product you sell or an area of your expertise. This could become your main long-form video, giving your audience a useful overview of the subject.

From there, break the topic down into smaller sections that can work as individual videos. A single detailed discussion could give you several shorter clips, each answering a different question or focusing on one specific benefit.

A little planning before the shoot can turn one idea into an entire bank of useful content.

Create content in different formats

Your audience will not always consume content in the same way.

Some people will happily watch a detailed video on your website or YouTube channel, while others prefer a quick tip on LinkedIn, Instagram or TikTok. Capturing content with different platforms in mind allows you to create:

  • Long-form videos
  • Short social media clips
  • Reels and vertical videos
  • Frequently asked question videos
  • Quick tips and advice
  • Website and email content

We can even capture footage in portrait and landscape formats during the same shoot, giving you content that works across multiple platforms without awkwardly cropping someone’s head out of the frame.

Answer your customers’ questions

Frequently asked questions are a goldmine for video content.

Think about the questions your customers regularly ask before buying from you. These could be about your process, pricing, timescales, products or what it is like to work with your team.

Recording several short answers during the same shoot gives you useful content that can be shared individually over weeks or months. It also helps potential customers understand your business and feel more confident before getting in touch.

You already know the answers, so there is no need to write an Oscar-winning script. Just keep it natural, helpful and clear.

Capture plenty of B-roll

B-roll is the supporting footage that helps bring your videos to life.

This might include:

  • Your team working
  • Conversations with clients
  • Close-ups of your products
  • Your office or facilities
  • Equipment being used
  • Behind-the-scenes moments

These clips can be used in your main video, but they also become valuable assets for future social posts, adverts, presentations and website content.

A strong library of B-roll means you do not need to organise a new shoot every time you want to create something. You already have professional footage ready to go.

Do not forget the behind-the-scenes content

People enjoy seeing how things are made, particularly when it shows the personality behind a business.

Behind-the-scenes clips, setup footage and even the occasional outtake can make your brand feel more relatable. Not every piece of content needs to be perfectly polished. Sometimes the moments between takes are the ones audiences connect with most.

This type of content is also easy to capture while filming your main videos, so it gives you even more value without taking over the day.

Turn one shoot into more than video

The value of a content shoot does not stop with the videos themselves.

Your recorded conversations can be turned into blog articles, email content, social media posts and website copy. Quotes can become graphics, longer answers can inspire future articles and individual clips can support marketing campaigns throughout the year.

With the right planning, one shoot can provide the foundation for an entire content campaign rather than one video that is posted once and quietly forgotten about.

Final thoughts

Creating a library of content saves time, keeps your messaging consistent and makes showing up online much easier.

Instead of starting from scratch every week, you have a bank of professional footage ready to edit, reuse and share across your website, social media channels and marketing campaigns.

In short, work smarter, not harder. Let one well-planned shoot power your content for weeks or even months.

At Yellow Lizard Media, we help businesses plan and produce content libraries that include long-form videos, social clips, FAQs, behind-the-scenes footage and plenty of reusable B-roll. If you would like to get more from your next video shoot, get in touch to book a chat.

At Yellow Lizard Media, we love giving people a glimpse into what happens behind the camera. While the finished videos are always the star of the show, there is a lot that goes into creating engaging content that helps our clients connect with their audience.

One of our long standing partnerships is with HBD, a trusted window and door installation company based in St Albans, Hertfordshire. Over the years, we have worked together on a wide range of projects, helping them showcase their products, people, and customer experiences through effective video marketing. This latest behind the scenes video captures one of our showroom filming days and highlights how we bring professional content to life in a fun and authentic way.

Creating Customer Case Study Videos

One of the key projects we regularly deliver for HBD is a series of customer case study videos. These involve sitting down with homeowners who have recently had windows or doors installed and hearing first hand about their experience working with HBD.

As a video production company, these projects are all about storytelling. We capture genuine conversations with customers before filming the finished products within their homes. This combination of personal experiences and high quality visuals helps build trust and gives potential customers confidence in choosing HBD.

Over the years, we have produced dozens of these case studies, each one providing valuable content that supports HBD’s wider video marketing strategy.

Filming Product Videos in the Showroom

The focus of this particular shoot was HBD’s impressive showroom in St Albans. The showroom provides the perfect environment to showcase the wide range of products available, allowing customers to see the quality and features up close.

Our videographer team spent the day capturing detailed product footage, walkthrough videos, and engaging visual content designed to educate and inspire potential customers. These videos help HBD demonstrate the benefits of their products while giving viewers a better understanding of what they can expect when visiting the showroom.

From careful camera movements to capturing the finer details of each installation, every shot is planned to ensure the final videos look polished, professional, and informative.

Showcasing the People Behind the Brand

We did a quick fire 30 seconds video with Hannah from HBD asking her why she uses video marketing as part of her strategy and the benefits our video projects have brought to her. Watch the video above to see Scott, one of our videographers at Yellow lizard – video production chatting to HBD’s marketing manager.

A Fun Look Behind the Camera

This behind the scenes video offers a light hearted look at what happens during one of our filming days. While there is plenty of planning, technical setup, and attention to detail involved, there is also a lot of laughter and collaboration along the way.

Working closely with the HBD team allows us to create an enjoyable filming environment while maintaining the professional standards needed to produce high quality results. It is this balance that helps us consistently create content that delivers value and supports long term video marketing success.

Our partnership with HBD continues to grow, and it is always a pleasure to help bring their story, products, and customer experiences to life through video.

If you are looking for a videographer or a video production company to help create engaging content for your business, and want to see how video marketing can support your goals, we would love to hear from you.

Why Planning Is the Key to Video Success

In this vodcast, Scott Dymond and Dan Gibbons from Yellow Lizard Media focus on one of the most important stages of any successful project, planning your video before the cameras even roll. Drawing on their experience as a video production company, they break down why strong preparation is the foundation of effective video marketing, and how getting this stage right can save time, money, and a lot of headaches later on.

Defining Purpose, Audience, and Strategy

They explore the key questions every business should be asking at the very start, from defining the purpose of the video and identifying your target audience, to deciding what success actually looks like. Scott and Dan explain how they work with clients to shape ideas into clear, actionable concepts, ensuring the final video not only looks great but delivers real results. They also cover the importance of messaging, tone of voice, and how to make sure your content aligns with your wider brand and marketing strategy.

Pre-Production Essentials and Workflow

The conversation then moves into the practical side of pre-production, where they outline the essential steps a videographer and production team go through before filming begins. This includes scripting or structuring your content, planning locations, organising contributors, and creating shot lists that keep the shoot efficient and focused.

Avoiding Common Planning Mistakes

Scott and Dan also share insights into common mistakes businesses make when planning video content, such as jumping in without a clear objective or underestimating the time and coordination required. They explain how a video production company can guide you through this process, helping you make informed decisions and avoid wasting budget on content that doesn’t hit the mark.

A Clear Roadmap for Better Video Content

Overall, this vodcast is a practical, no-nonsense guide to planning video content properly, packed with advice for businesses looking to get more out of their video marketing. Delivered in Yellow Lizard Media’s straightforward and approachable style, it gives you a clear roadmap to follow so when filming day arrives, everything runs smoothly and your video has the best chance of success.

Got a video in the pipeline?

Whether you know exactly what you want or you’re still defining your strategy, we’d love to help you plan something brilliant. Get in touch to book in a free chat.

At Yellow Lizard Media, we’re usually the ones helping other people feel confident in front of the camera. But recently, it was our turn to step into the spotlight as we filmed our very first vodcast.

For years we’ve been told the same thing: “You guys should be in front of the camera more.”
So we finally took the leap and made it happen.

What followed was a day full of setup, laughs, last-minute tweaks, and ultimately something we’re proud of.

Stepping in Front of the Camera

Even though we spend our lives producing content for others, being on the other side of the lens felt completely different.

This vodcast was about challenging ourselves, stepping outside of our comfort zone, and showing what it looks like when we practice what we preach.

The Setup: Turning the Studio into a Vodcast Space

We’ve included two behind-the-scenes videos from the day so you can see exactly how it all came together. From lighting adjustments to camera placement, audio checks, framing decisions and last-minute rethinks, this was a proper hands-on production day.

It’s easy to watch a finished vodcast and forget how many moving parts go into making it feel effortless. These BTS clips show the reality behind the polish.

The Main Event: Our First Vodcast

The finished vodcast is now live and marks a big milestone for us as a business.

It represents more than just a new content format it’s a step forward in how we communicate, create, and connect with audiences.

You can watch it on our YouTube channel.

Now We Offer This to Our Clients

Since producing our own vodcast, we’ve already rolled this format out for two clients and both have gone down brilliantly.

The feedback has been fantastic. Clients have loved the relaxed, conversational style, and the ability to create long-form content that feels natural, engaging, and versatile across platforms.

This has quickly become another service we’re proud to offer:

  • Branded vodcast production
  • Studio or on-location setup
  • Full filming and editing support
  • Content repurposing for social media

If you’ve been thinking about doing something similar for your brand, then let’s chat! We can help you bring it to life.

Final Thoughts

This wasn’t just a video shoot for us it was a milestone.

We pushed ourselves creatively, learned a lot in the process, and came away even more confident in what we can deliver for our clients.

And if this is what our first vodcast looks like… we’re excited for what’s next.

How Video Marketing Can Transform Your Business Online

At the top of this blog, you’ve just watched a vlog from Dan, one of the videographers at Yellow Lizard Media, where he breaks down something every modern business should be paying attention to: how video marketing can completely change the way your brand performs online.

Because video isn’t just content anymore it’s a growth engine.

Video grabs attention instantly

We’re all scrolling faster than ever. Feeds are crowded, competition is high, and attention is limited.

Video is what stops the scroll.

Whether it’s on social media, your website, or in paid ads, professionally produced promotional video content consistently keeps people watching for longer and engaging more deeply with your brand. It’s immediate, visual, and far more compelling than static content.

Video builds trust and human connection

People don’t just buy products or services they buy from people they trust.

Video helps you build that trust faster than almost any other medium. When audiences see:

  • Real faces
  • Real stories
  • Real emotion

That’s why brand storytelling through video works so well. It humanises your business and helps potential customers feel confident in choosing you.

Video increases conversions

If you’re using video on landing pages, sales pages, or product pages, you’re already ahead of the curve. A well-planned product video can demonstrate features, benefits and real-world uses in a format that is easy to digest.

Studies show that video content can increase conversion rates by up to 80%, meaning more enquiries, more sales, and a stronger return on investment from your marketing efforts.

When people understand your offer quickly and clearly, they’re far more likely to take action.

Video boosts your SEO performance

Search engines love video content.

Websites that include video are significantly more likely to rank on Google, helping your business gain:

  • More visibility
  • More organic traffic
  • More opportunities to be discovered

If content marketing and SEO are part of your strategy, video isn’t optional it should be central to it.

Video improves message retention

One of the biggest advantages of video is how well people remember it.

Viewers retain up to 95% of a message when they watch it in video form, compared to just 10% when reading text.

That difference is huge when you’re trying to stand out in a competitive market and stay top of mind with your audience.

Final thoughts

If you’re serious about growing your business online, video marketing isn’t something to consider later it’s something to implement now.

It helps you capture attention, build trust, increase conversions, improve SEO, and make your message memorable.

In short, professional video production isn’t just a marketing asset anymore. It’s essential for businesses that want to stand out and scale.

At Yellow Lizard Media, we create professional video that helps businesses tell their story, explain their offer and connect with the right audience. If you would like to explore what your next video project can acheive, get in touch to book a chat.

In this vodcast, Yellow Lizard Media sit down with Jeremy Banks Photography to talk about why videographers and photographers work so well together on commercial shoots, and how businesses can benefit from having both services aligned from the very beginning of a project. Drawing from years of experience across events, corporate productions, brand campaigns, and marketing content, the conversation gives an honest look into how collaboration behind the scenes can lead to stronger results for clients.

The discussion explores the practical advantages of combining photography and video production into one streamlined process. They explain how working as a team helps businesses save time on shoot days, maintain consistency across their marketing assets, and create images and promotional video content that work effectively across websites, social media, and wider marketing campaigns.

Alongside the professional insights, the vodcast also dives into some of the funny and unpredictable moments that come with working in the creative industry. From challenging shoot environments and unexpected interruptions to memorable client moments, the conversation offers a light-hearted look at the reality of working on location as a video production company and commercial photographer.

The episode also touches on the types of businesses and clients they enjoy working with most. Whether it’s brands looking to improve their online presence through professional video marketing, companies needing consistent visual content, or organisations wanting both photography and video captured efficiently during the same project, the team explain where their combined approach delivers the most value. You can also explore Yellow Lizard Media’s previous video projects to see how professional content can be adapted for different businesses, sectors and campaigns.

Overall, the vodcast is an insightful and entertaining conversation about collaboration, creativity, and why pairing an experienced photographer with a professional videographer can make a real difference for businesses investing in high-quality content creation.

Vox Pops? What Even is a Vox Pop?!

In this vodcast, Scott Dymond and Dan Gibbons from Yellow Lizard Media take a deep dive into the world of vox pops, sharing practical advice drawn from their experience as a video production company working across a range of clients and industries.

The conversation explores what vox pops are, why they can be such a powerful tool in promotional video production, and how brands can use them to capture authentic, unscripted opinions that genuinely connect with audiences.

Planning an Effective Vox Pop Shoot

They break down the full process of creating effective vox pops, starting with the planning stage. From choosing the right location and setting clear objectives, to crafting questions that encourage natural, engaging responses, Scott and Dan explain how the prep work can make or break your shoot.

They also share how they support clients in shaping their ideas, ensuring the content aligns with wider marketing goals while still feeling spontaneous and real.

Filming Vox Pops on Location

The discussion then moves into the practical side of production, where they outline the key considerations a videographer needs to think about on the day.

This includes selecting the right equipment such as cameras, microphones, and lighting setups to ensure high-quality audio and visuals, even in unpredictable environments.

They also touch on techniques for approaching contributors, keeping people comfortable on camera, and capturing usable, dynamic footage efficiently.

Are Vox Pops Right for Your Business?

As well as the benefits, Scott and Dan are honest about when vox pops might not be the right approach.

They explore scenarios where this style of content may fall short, helping businesses make informed decisions about whether it fits their video marketing strategy.

To round things off, they share their thoughts on the “ideal vox pop” contributor and what makes responses stand out, offering valuable insight for anyone looking to get the most out of this format.

Overall, the vodcast is a practical, no-nonsense guide for businesses and marketers considering vox pops, delivered with the down-to-earth, approachable style that Yellow Lizard Media is known for.

Considering Vox Pops for Your Next Video?

Vox pops can be a great way to capture authentic opinions, add personality to your content and bring real voices into your marketing.

Yellow Lizard Media can help you plan, film and edit vox pop content that feels natural while still supporting your wider campaign goals. Explore our video production services or get in touch to discuss whether vox pops are the right fit for your next project.

Welcome to the Podcast!

Welcome to the very first episode of The Lizards, the podcast (or should we say vodcast?) from Yellow Lizard Media, your go-to video production company for corporate films, brand videos, and social media content.

In this episode, founders Scott and Daniel take us on a journey from their teenage years bonded over bikes, reptiles, and filmmaking, to launching a thriving video production business they’re passionate about.

The Story Behind Yellow Lizard Media

They share the story behind the name Yellow Lizard, the fun of bringing their pet lizards to networking events, and why being in front of the camera isn’t as scary as it seems, especially when you’re working with a skilled videographer who knows how to make the experience relaxed and enjoyable.

Creating Authentic Video Content

From their early days experimenting with photography and film studies, to creating brand videos that truly showcase people and businesses, Scott and Dan discuss the philosophy behind their video marketing approach: real people, authentic storytelling, and content that delivers impact.

They also reveal how one shoot day can produce an entire library of promotional video content for clients, making video marketing both efficient and effective.

Get to Know the Lizards

If you’ve ever wondered what it’s like to work with a video production company that blends professionalism with a sense of fun, this episode is your behind-the-scenes pass.

Tune in and meet the lizards you might even pick up some tips for making your own video marketing shine.

Or, If You’re Ready to Meet the Lizards…

Now that you have seen a little more about Scott, Dan and the story behind Yellow Lizard Media, why not start a conversation about your own video ideas?

Whether you need a brand video, corporate film or a library of content for your website and social channels, the Lizards can help make the filming process relaxed, enjoyable and productive.

Get in touch to discuss your next video project.

Why Video Content Is No Longer Optional (It’s Essential for Your Brand)

At the top of this blog, you’ve just watched a short vlog from Dan, one of the videographers at Yellow Lizard Media, exploring one simple idea with huge implications: video isn’t just another type of content anymore it’s the most powerful way to communicate your message.

And the data backs it up.

Video captures attention faster than anything else

We live in a world of constant scrolling. Attention is short, competition is high, and brands have only seconds to make an impression.

That’s where video stands apart.

Video doesn’t just tell your story it shows it. It combines visuals, sound, emotion, and storytelling in a way that instantly connects with viewers and stops them in their tracks.

The numbers don’t lie

If you’re still wondering whether video is worth investing in, consider this:

These aren’t small improvements they’re game-changing shifts in how audiences engage with content.

Why video works so well

Video is powerful because it builds something every brand needs: connection.

It helps your audience:

  • See the people behind the business
  • Hear real stories and testimonials
  • Understand products and services quickly and clearly
  • Trust what you’re offering before they ever get in touch

In short, video turns information into experience.

What kind of video should you be creating?

The great thing about video is its versatility. It can be shaped to fit almost any marketing goal, including:

Brand videos

A professionally produced brand video can communicate who you are, what you stand for and what makes your business different.

Product videos

Businesses can use product video production to demonstrate an offer, explain key features or engagingly simplify complex ideas. Ideal for product or service launches.

Event videos

Event coverage can extend your reach beyond the day itself. With corporate event video production, you can capture key moments, presentations and conversations, then showcase them across your website, social media and future campaigns.

Behind-the-scenes video content

Behind-the-scenes content can build authenticity and trust by giving audiences a more personal look at the people and processes behind your business.

Testimonial videos

Real customer stories can be brought to life through professional testimonial video production, helping potential clients understand the value of working with your business.

Are you ready to harness the power of video contnet for your business?

Video is no longer a “nice to have” in your marketing strategy. It’s a core tool for visibility, engagement, and growth.

If your goal is to be seen, remembered, and chosen, then video is one of the most effective ways to get there.

Or, as Dan puts it in the vlog: if you’re ready to be seen not scrolled past now is the time to invest in professional video content.

If you want to learn more, get in touch to discuss the type of video content that could work best for your business.