Why Planning Is the Key to Video Success
In this vodcast, Scott Dymond and Dan Gibbons from Yellow Lizard Media focus on one of the most important stages of any successful project, planning your video before the cameras even roll. Drawing on their experience as a video production company, they break down why strong preparation is the foundation of effective video marketing, and how getting this stage right can save time, money, and a lot of headaches later on.

Defining Purpose, Audience, and Strategy
They explore the key questions every business should be asking at the very start, from defining the purpose of the video and identifying your target audience, to deciding what success actually looks like. Scott and Dan explain how they work with clients to shape ideas into clear, actionable concepts, ensuring the final video not only looks great but delivers real results. They also cover the importance of messaging, tone of voice, and how to make sure your content aligns with your wider brand and marketing strategy.

Pre-Production Essentials and Workflow
The conversation then moves into the practical side of pre-production, where they outline the essential steps a videographer and production team go through before filming begins. This includes scripting or structuring your content, planning locations, organising contributors, and creating shot lists that keep the shoot efficient and focused.

Avoiding Common Planning Mistakes
Scott and Dan also share insights into common mistakes businesses make when planning video content, such as jumping in without a clear objective or underestimating the time and coordination required. They explain how a video production company can guide you through this process, helping you make informed decisions and avoid wasting budget on content that doesn’t hit the mark.

A Clear Roadmap for Better Video Content
Overall, this vodcast is a practical, no-nonsense guide to planning video content properly, packed with advice for businesses looking to get more out of their video marketing. Delivered in Yellow Lizard Media’s straightforward and approachable style, it gives you a clear roadmap to follow so when filming day arrives, everything runs smoothly and your video has the best chance of success.

In this vodcast, Yellow Lizard Media sit down with Jeremy Banks Photography to talk about why videographers and photographers work so well together on commercial shoots, and how businesses can benefit from having both services aligned from the very beginning of a project. Drawing from years of experience across events, corporate productions, brand campaigns, and marketing content, the conversation gives an honest look into how collaboration behind the scenes can lead to stronger results for clients.

The discussion explores the practical advantages of combining photography and video production into one streamlined process. They explain how working as a team helps businesses save time on shoot days, maintain consistency across their marketing assets, and create content that works effectively across websites, social media, and wider video marketing campaigns.

Alongside the professional insights, the vodcast also dives into some of the funny and unpredictable moments that come with working in the creative industry. From challenging shoot environments and unexpected interruptions to memorable client moments, the conversation offers a light-hearted look at the reality of working on location as a video production company and commercial photographer.

The episode also touches on the types of businesses and clients they enjoy working with most. Whether it’s brands looking to improve their online presence through professional video marketing, companies needing consistent visual content, or organisations wanting both photography and video captured efficiently during the same project, the team explain where their combined approach delivers the most value. Overall, the vodcast is an insightful and entertaining conversation about collaboration, creativity, and why pairing an experienced photographer with a professional videographer can make a real difference for businesses investing in high-quality content creation.

In this vodcast, Scott Dymond and Dan Gibbons from Yellow Lizard Media take a deep dive into the world of vox pops, sharing practical advice drawn from their experience as a video production company working across a range of clients and industries. The conversation explores what vox pops are, why they can be such a powerful tool in video marketing, and how brands can use them to capture authentic, unscripted opinions that genuinely connect with audiences.

They break down the full process of creating effective vox pops, starting with the planning stage. From choosing the right location and setting clear objectives, to crafting questions that encourage natural, engaging responses, Scott and Dan explain how the prep work can make or break your shoot. They also share how they support clients in shaping their ideas, ensuring the content aligns with wider marketing goals while still feeling spontaneous and real.

The discussion then moves into the practical side of production, where they outline the key considerations a videographer needs to think about on the day. This includes selecting the right equipment such as cameras, microphones, and lighting setups to ensure high-quality audio and visuals, even in unpredictable environments. They also touch on techniques for approaching contributors, keeping people comfortable on camera, and capturing usable, dynamic footage efficiently.

As well as the benefits, Scott and Dan are honest about when vox pops might not be the right approach. They explore scenarios where this style of content may fall short, helping businesses make informed decisions about whether it fits their video marketing strategy. To round things off, they share their thoughts on the “ideal vox pop” contributor and what makes responses stand out, offering valuable insight for anyone looking to get the most out of this format. Overall, the vodcast is a practical, no-nonsense guide for businesses and marketers considering vox pops, delivered with the down-to-earth, approachable style that Yellow Lizard Media is known for.

Welcome to the very first episode of The Lizards, the podcast (or should we say vodcast?) from Yellow Lizard Media, your go-to video production company for corporate films, brand videos, and social media content. In this episode, founders Scott and Daniel take us on a journey from their teenage years bonded over bikes, reptiles, and filmmaking, to launching a thriving video production business they’re passionate about.

They share the story behind the name Yellow Lizard, the fun of bringing their pet lizards to networking events, and why being in front of the camera isn’t as scary as it seems especially when you’re working with a skilled videographer who knows how to make the experience relaxed and enjoyable.

From their early days experimenting with photography and film studies, to creating corporate videos that truly showcase people and brands, Scott and Dan discuss the philosophy behind their video marketing approach: real people, authentic storytelling, and content that delivers impact. They also reveal how one shoot day can produce an entire library of content for clients, making video marketing both efficient and effective.

If you’ve ever wondered what it’s like to work with a video production company that blends professionalism with a sense of fun, this episode is your behind-the-scenes pass. Tune in and meet the lizards you might even pick up some tips for making your own video marketing shine.