When influencer marketing agency Hypetap hosted their exclusive ‘Visibility Over Virality’ event in London, they needed more than just documentation, they needed a suite of high-quality content that could extend the life and reach of the event well beyond the room. That’s where we came in.

Hypetap is a global influencer marketing agency focused on helping some of the world’s most iconic brands connect with audiences through intelligent, creative, and meaningful content. Their work centres around building genuine engagement at scale and this event was a perfect reflection of that mission.

The Brief & Our Approach
Hosted at the iconic Groucho Club in London, ‘Visibility Over Virality’ brought together industry leaders, keynote speakers, and marketing professionals for an evening of insight and discussion. Our role was to capture the energy, ideas, and key moments from the event and turn them into a versatile content library.

We delivered a comprehensive range of assets, including:

• A dynamic event highlights reel capturing the atmosphere and key takeaways
• Full-length presentation recordings for each speaker, complete with integrated presentation slides
• Short-form highlight clips from keynote sessions for social and promotional use
• Interviews and vox pops with speakers and attendees, offering authentic perspectives
• A curated library of still images for ongoing marketing and PR use

This multi-format approach ensured Hypetap had content suited for every platform and purpose, from long-form thought leadership to quick, engaging social clips.

What the Client Said
“Great team to work with from start to finish. Yellow Lizard were fast, professional, and delivered excellent output across the board. Made the whole process easy and stress-free, and the quality of the final content really stood out. Would happily work with them again.”
Chris Davis, Managing Director at Hypetap

Looking to Capture Your Next Event?
If you’re planning an event and want to maximise its impact with high-quality video and visual content, we’d love to help. Whether it’s a corporate conference, brand activation, or thought leadership event, we create content that keeps delivering long after the day is over.

Get in touch to see how we can bring your next project to life.