Vlogception: Why Your Business Should Be Creating More Vlogs

At the top of this blog, you’ve just watched a vlog about creating vlogs. Yes, you read that correctly.

Welcome to Vlogception.

Scott, one of the videographers at Yellow Lizard Media, takes you behind the scenes and explains why vlogs are one of the simplest ways for businesses to create regular, useful video content without making every video a huge production.

Because when it comes to content, sometimes simple really is better.

Vlogs are surprisingly easy to create

You don’t need a huge set, complicated script or weeks of planning to create a useful vlog.

A good vlog can be as simple as sitting down in front of a camera and answering a question your customers regularly ask.

That could be:

• How does your product work?
• What does your service involve?
• What should customers look out for?
• What’s the biggest mistake people make?
• What advice would you give someone looking for your service?

You already have the knowledge. A vlog simply gives you a way to share it.

And with a little planning and some professional filming, you can turn that knowledge into a whole library of useful content.

Build a library of valuable content

One of the biggest benefits of vlogging is that you don’t have to rely on creating one big video every few months.

Instead, you can build a library of shorter videos covering different topics, questions and areas of expertise.

Over time, that library becomes a really valuable marketing asset.

You might have dozens of videos covering everything from common customer questions to industry advice, product demonstrations and expert opinions.

And the best bit? That content doesn’t have to disappear once it’s been posted.

Vlogs are great for your website

Your website is one of the best places to make use of your vlog content.

Adding relevant videos to your service pages and blog posts gives visitors another way to consume your content and helps bring your website to life.

Instead of asking someone to read a huge block of text explaining a complicated service, why not let one of your experts explain it to them?

It makes your business feel more human, while giving potential customers useful information before they even pick up the phone.

You can also embed your videos across different pages, meaning one vlog can continue working for you long after it was filmed.

Vlogs can help your SEO

Regular video content can also play an important role in your wider SEO and content marketing strategy.

Think about all those questions your customers are typing into Google.

Every question is potentially a topic for a vlog.

You can then use that video alongside written content on your website, creating useful, relevant pages that answer the questions your audience is actually searching for.

Over time, this gives you a growing library of content targeting different topics and search terms, while positioning your business as an expert in your industry.

It’s a win for your audience and potentially a win for Google too.

One vlog can become lots of content

And you don’t necessarily have to stop at the vlog itself.

One filming session can produce content for your website, social media, email marketing and more.

A single topic could become:

• A full vlog for your website
• Short clips for social media
• A blog post
• LinkedIn content
• Email content
• Helpful videos embedded into service pages

Suddenly, that one question you answered in front of a camera has become a whole collection of marketing content.

That’s pretty efficient.

Final thoughts

Vlogging doesn’t have to be complicated.

In fact, some of the most useful business videos are simply experts answering questions, sharing advice and explaining what they do.

The more you create, the bigger your library becomes. And that library can continue working across your website, social media and SEO strategy for years to come.

So, if you’ve been thinking about creating more video content but worrying that every video needs to be a huge production, perhaps it’s time to embrace the vlog.

And if you’re wondering what this blog is about, well… it’s a vlog about vlogs, written alongside a vlog about creating vlogs.

Contact us today

At Yellow Lizard Media, we help businesses create professional, useful video content without making the process unnecessarily complicated. If you’re thinking about building your own library of video content, get in touch to book a chat.