Reinventing Beauty Accessories with High-Impact Video Marketing

When you win The Apprentice in front of 10.4 million viewers and go into business with Lord Sugar, momentum matters.

That’s exactly what happened to Tom Pellereau, also known as “Inventor Tom.” Together, they formed AvenTOM Ltd, a brand dedicated to reinventing beauty accessories.

As a creative video production company, we’ve been proud to support that journey through strategic, results-driven video marketing.

Who Are the Client?

AvenTOM Ltd is an innovative beauty brand known for developing clever, problem-solving products, particularly their revolutionary makeup brush cleaners.

Their products are sold worldwide, regularly featured online and on television, and recognised for combining smart design with everyday practicality.

Since 2015, we’ve worked closely with Tom and his team, acting as their trusted videographer and content partner. Our relationship has always been collaborative, with regular strategy sessions to plan launches, campaigns and future growth.

What Videos Did We Create for Them?

Over the years, we’ve produced a wide range of content designed to drive awareness, educate customers and increase sales.

Our work has included:

• Social media product launch videos
• Promotional offer videos
• Training videos demonstrating how to use products
• YouTube pre-roll video ads
• Product showcase videos
• Brand awareness campaigns
• Event videos

In just nine months alone, we collaborated on over 45 videos as part of a focused video marketing strategy designed to scale the brand rapidly.

What Did the Client Think?

Tom has seen first-hand the commercial power of working with a professional video production company.

Here’s what he had to say:

“Yellow Lizard Media are an incredibly professional and affordable digital agency. We’ve worked together to create over 45 videos in 9 months. Their videos, photos, banners, Twitter and Facebook campaigns have helped increase our monthly website sales by over 40,000% and driven huge awareness of my new inventions www.stylideas.com. They work hard and get things done, give them a call.”

A 40,000% increase in monthly website sales isn’t just a nice result, it’s proof that the right videographer, backed by strategic planning and creative execution, can transform a product-based business.

If you’re launching a product, scaling an e-commerce brand or looking to dominate your market with powerful video marketing, we’d love to help you tell your story and sell more while you’re doing it.