Helping Wagada Step Confidently Into Video Marketing

As a creative Video Production Company working with ambitious brands, we love nothing more than helping businesses tell their story on screen. When Wagada decided it was time to embrace Video Marketing, we were thrilled to bring their vision to life.

Who Are the Client?

Wagada are an established SEO and digital marketing agency based in St Albans. With over five years of success helping clients grow online, they knew video was the next natural step in strengthening their brand presence.

After meeting at an exhibition, they partnered with us as their chosen video production company to create their very first professional video project.

What Videos Did We Create for Them?

Brand Promotional Video

Wagada wanted a dynamic promotional film that would:

• Showcase their brand and services
• Highlight their talented team
• Reflect their strong connection to the local business community
• Capture the character of St Albans

As their dedicated videographer team, we spent time understanding their goals, audience and how they planned to use the video within their wider video marketing strategy.

We filmed on location at iconic spots around St Albans even heading back at sunrise to capture the town waking up before completing filming back at the Wagada office.

Understanding that not everyone feels comfortable in front of the camera, we created a relaxed and supportive filming environment. Our experience in video production ensured the team felt confident and natural on screen.

We also provided:

• Creative direction
• Audio advice
• Graphic design input to elevate the final edit
• Strategic guidance for distribution

The final result? A professional, warm and community-focused promotional video the team were incredibly proud of.

Customer Testimonial / Case Study Video

Following the success of the promo film, Wagada wanted to harness the power of video marketing even further with a customer testimonial video.

We attended their client’s offices independently, ensuring a relaxed and authentic filming environment. The interview flowed naturally, capturing powerful feedback and genuine insights.

Our video production team handled:

• Interview direction
• High-quality audio capture
• Professional editing
• Engaging graphics
• Carefully selected music

The finished case study video delivered exactly what Wagada needed authentic social proof presented professionally.

Festive Mannequin Challenge

Most recently, we collaborated on a fun and festive Mannequin Challenge video.

Efficiently shot and quickly turned around in post-production, the final piece struck the perfect balance between professional and playful demonstrating how video marketing can be creative, engaging and brand-aligned all at once.

What Did the Client Think?

Claire Flawn, Marketing Consultant at Wagada, shared:

“From the beginning, Yellow Lizard took time to understand our goals and ideas for video content. It felt collaborative throughout. They were creative, flexible with timings and budget, and really listened to us.”

Cheryl Luzet, Managing Director of Wagada, added:

“It’s not easy talking to camera, but they made us feel completely at ease. They’re experienced, personable and genuinely great to work with.”

Claire summed it up perfectly:

“We couldn’t recommend them enough. Easy to work with, full of ideas, and supportive with graphics too. We’re excited to start thinking about our next project.”

The Outcome

What began as Wagada’s first step into video evolved into an ongoing partnership built on trust, creativity and results.

As a forward-thinking video production company, we don’t just film we collaborate, guide and help brands unlock the full power of video marketing.