7 October 2022
Marketing is a trial-and-error practice designed to find the best ways to engage with your audiences and make your customers loyal. If you, as a brand or content creator, are looking to increase your reach and make people remember your product, a video production might be just what you need. In this article, we’ll teach you how to sell your product in 30 seconds successfully. Why 30 Seconds? Speaking on marketing terms, people’s attention span is super short. Luckily, you’ll get just 3 to 5 seconds to get someone’s attention and make them want to watch the rest of what you have to say. If your content is interesting, you can get up to 30 seconds to provide concise, attractive information and leave them wanting to know more about your brand. Plan according to your platform The very first step to sell your product correctly on a film production is to plan according to the platform (or platforms) you’ll be using. Remember that, nowadays, social media is packed with content, so you need to find a way to stand out. Be very careful with the dimensions of your video, the quality of the recording or animation, and think of the colors that might be more attractive on the screen. Hook the audience quickly Once your video has started, remember you have limited seconds to grab people’s attention. You need to have a strong visual and auditory hook, something that almost instantly makes them stop scrolling and take a closer look. You might start with a loud image, maybe some catchy titles, or maybe with a the product itself, whatever sparks more interest. State your customer’s need Just as if you were doing an elevator pitch, your video production company should start going straight to the point. Communicate on a deep and personal level to our viewers and let them know you’re aware of what their needs are. Let them know you understand their frustrations/fears/desired. You can even slightly tickle their insecurities, that’s ok, because later on you’ll offer a solution for them. Explain your solution This is the part of the video were you should make the magic happen. Because you’re not a company like any other, and you’re not here to offer a solution for your potential customer. You’re here to offer the ultimate solution, the thing that no one else can offer them or no one else gets done as right as you. Give brief testimony Any video company will tell you that things are way more believable when you hear them from another customer. Find loyal customers who are willing to tell the world how much they love your product, this will elevate confidence in viewers. If possible, also provide third-party evidence of your brand’s benefits, such as numbers or graphics. Don’t forget the call-to-action Marketing is all about educating and guiding your target audience into what you want or expect from them so they also feel satisfied and taken care of. Any good video content needs to include a call-to-action that states clearly what you want people to do. It can be a “book your visit”, “order now”, “call us today”, “like our page”, etc. Now that you’re ready to make great sales using video marketing, it’s time to book the best St Albans, Hertfordshire video production company and get started!