Publishing a video online doesn’t guarantee it will get seen. With the sheer volume of video content on the internet today, it would take tens of thousands of years to watch everything on YouTube alone. So how can you make your video stand out and reach a wide audience? Here are five simple steps to increase the chances of your video going viral.

1. Keep It Short

Online viewers have limited attention spans. When a video appears on a social media feed, it’s competing with countless other distractions from emails to trending posts or viral images. To maximise engagement, condense your message to its essence. Aim for a video under two minutes, and if possible, keep it under one minute. Shorter videos are more likely to be watched in full and shared.

2. Appeal to Your Audience

For a video to go viral, it needs to be shared extensively. People share content that they find engaging, entertaining, valuable, or relatable. Understanding your audience is key. Research what interests them, what problems they face, and what type of content they are most likely to share. Tailor your video to meet these interests and needs to maximise engagement.

3. Market Your Video

Even the best video needs promotion. Identify influential voices in your industry bloggers, trade publications, or popular figures and invite them to view your video. Encouraging influencers to share or comment on your video can exponentially increase its reach and boost its chances of going viral.

4. Time Your Release Strategically

Timing can make a significant difference in a video’s impact. Avoid launching during major holidays, high-profile events, or periods when your target audience is likely to be less active. Conversely, if your video relates to a specific event or trend, release it strategically to maximise relevance and engagement.

5. Produce It Professionally

High-quality production is crucial for viral potential. Hiring a video production company ensures professional filming, editing, and sound design. A skilled videographer brings a creative eye, high-quality equipment, and professional techniques that make your video more visually appealing and shareable. A professional team can also suggest creative ideas and storytelling approaches you may not have considered, increasing your video’s chances of going viral.

Partner with a Video Production Company

If you want your video to reach a wider audience and have the potential to go viral, working with a professional video production company is essential. At Yellow Lizard Media, we guide you through the entire video production process from brainstorming creative concepts to adding the finishing touches ensuring your content engages viewers and strengthens your video marketing strategy.

Contact us today to create videos that capture attention, entertain, and inspire your audience to share.