How to Make a Video Go Viral | Yellow Lizard Media

Publishing a video online doesn’t guarantee it will get seen. With the sheer volume of video content on the internet today, it would take tens of thousands of years to watch everything on YouTube alone. So how can you make your video stand out and reach a wide audience? Here are five simple steps to increase the chances of your video going viral.

1. Keep It Short and Focused

Online viewers have limited attention spans. When a video appears on a social media feed, it’s competing with countless other distractions, from emails to trending posts or viral images.

To maximise engagement, condense your message to its essence. Focus on one clear idea rather than trying to communicate too much at once.

Aim for a video under two minutes, and if possible, keep it under one minute. Shorter videos are more likely to be watched in full and shared.

2. Understand What Your Audience Will Share

For a video to go viral, it needs to be shared extensively.

People are more likely to share content that they find engaging, entertaining, valuable, or relatable. Before developing your idea, consider:

What interests your audience?
What questions or challenges do they have?
What type of content do they already engage with?
What would make them share the video with someone else?

Understanding these points can help you shape the concept, tone and message around the people you want to reach.

3. Create a Distribution Plan to Market Your Video

Even the best video needs promotion and a plan for how it will reach its intended audience.

Have a think about where the video will be published andhow it can be supported across your wider marketing activity. This may include:

Social media channels
Your website or blog pages
Email marketing
Partners, clients or contributors
Relevant trade publications
Paid promotion

You could also identify respected, influential voices and popular figures in your industry who may find the content useful or relevant. Invite them to view your video. Encouraging influencers to share or comment on your video can exponentially increase its reach and boost its chances of going viral.

4. Time Your Release Strategically

Timing can make a significant difference in a video’s impact.

Avoid publishing your video during periods where your intended audience is likely to be distracted or less active online. This may include:

Major holidays
High-profile events
Times where another topic is dominating the conversation

However, if your video relates to a specific event or trend, release it strategically to maximise relevance and engagement.

Give yourself enough time to plan the campaign so that you’re not rushing to publish after the most relevant time has passed.

5. Invest in Professional Video Production

High-quality production alone cannot guarantee that a video will go viral, but choosing the right video production company can ensure professional filming, editing and sound design that helps your content make a stronger impression.

A skilled videographer can also bring a creative eye, high-quality equipment, and professional techniques that make your video more visually appealing and shareable.

Working with a professional team can also suggest ideas and storytelling approaches you may not have considered, increasing your video’s chances of going viral.

Start Creating Shareable Video Content with Yellow Lizard Media

If you want your video to reach a wider audience and have the potential to go viral, working with a professional video production company is essential. At Yellow Lizard Media, we guide you through the entire video production process from brainstorming creative concepts to adding the finishing touches, ensuring your promotional video content engages viewers and strengthens your video marketing strategy.