Pros of Including Video Production in Your Marketing Strategy

E-learning video productions are becoming increasingly popular in classrooms as a way to supplement traditional teaching methods. These videos can provide students with additional information and resources, and can also be used as a way for students to review material in their own time. Here are 10 tips for using e-learning videos in your classroom: Choose quality videos: Not all e-learning videos are created equal. Look for videos that are well-produced with a video company, engaging, and provide accurate and up-to-date information. Preview the videos before showing them to your students: This will allow you to ensure that the content is appropriate and that the film production is engaging and easy to understand. Use videos as a supplement to your lessons, not a replacement: While videos can be a great resource, they should not be the only way that students learn the material. Use videos to supplement your lessons and to provide additional information and resources. Encourage students to take notes while watching the videos: This will help them to retain the information and will also provide a way for them to review the material later. Incorporate discussion and activities after watching the videos: This will help students to process and apply the information they have learned. Provide opportunities for students to watch the videos on their own time: By allowing students to watch the videos outside of class, you will give them the opportunity to review the material at their own pace. Use videos to differentiate instruction: Different students learn in different ways, and e-learning videos can provide a way for you to reach students who may not be as engaged with traditional teaching methods. Encourage students to share videos with their parents: E-learning videos can be a great way for parents to see what their child is learning in class and to get involved in their child's education. Provide feedback on their understanding of the video after they watch: This can be done through a quiz or a written reflection. Use local video productions to connect to current events, real-world examples and case studies: This can help students relate to the material and understand the relevance of what they are learning. E-learning videos can be a valuable tool in the classroom. They provide students with additional information and resources to keep up with their grades, and can also be used as a way for students to review material on their spare time. By using these tips, you can effectively incorporate e-learning videos into your classroom and help your students to learn and retain information in a more engaging and effective way. Remember that a video team can always help you create the content you need for your classes.

Videos have become an essential tool for businesses looking to connect with their audience and boost their digital marketing efforts. In today's digital age, videos are an engaging and effective way to promote products, services, and brands. In this blog post, we will explore the many benefits of using video, by yourself or with a video team, in your digital marketing strategy and how they can help your business grow. One of the biggest advantages of videos is their ability to convey information quickly and effectively. Videos are a great way to showcase products and services in a way that is easy to understand and engage with. They can be used to demonstrate how a product works, show off its features, or simply provide an overview of what the business has to offer. This can be especially useful for businesses that sell complex or technical products, as videos can help break down the information into manageable chunks that are easy to understand. A professional video production is the most effective way to build brand awareness and loyalty. By creating videos that are informative, engaging, and entertaining, businesses can establish a connection with their audience and build a loyal following. This can be especially beneficial for businesses that are just starting out or looking to expand their reach. In addition to building brand awareness, a local video production company can also be used to drive traffic to a business's website. Videos are optimised for search engines and can be created in many sizes and formats, making it easier for potential customers to find the business online. They can also be shared across social media platforms, increasing the visibility of the business and driving traffic to the website. Videos are the ideal type of content to convert leads into customers. When you hire a video company to create pieces that are engaging and informative, your brand can educate potential customers about their products and services and encourage them to take action. This can include signing up for a free trial, scheduling a consultation, or making a purchase. Another benefit of a film production is that it can be used to improve customer engagement and support. Videos can be used to answer frequently asked questions, provide product tutorials, or demonstrate how to use a product. This can help businesses to provide better customer support and improve customer satisfaction. Finally, you can work with a marketing team to measure the success of a video in a digital marketing campaign. Metrics such as views, engagement, and conversions can be tracked and used to measure the effectiveness of a video campaign. This can help businesses to identify what is working and what isn't, and make adjustments to their videos as needed. There’s no denying that videos are a powerful tool for businesses looking to boost their digital marketing efforts. They can be used to convey information, build brand awareness, drive traffic, convert leads, and improve customer engagement. By incorporating videos, made either by yourself or a local video company, into your digital marketing strategy, you can help your business grow and reach new customers.

We have been capturing video content for GBE pipework fabrications at ‌Batttersea Powerstation for the past three years. Creating a variety of construction promotional and educational videos for internal and external use. Mixing a variety of video content from Timelapse, handheld and stabiliser shots. We also include talking head, interview style content so that the project managers can talk through the progress of what has happened on site. #videoproduction #videocontent #videography #constructionvideo #constructionmarketing #pipework #pipeworkfabrication #consructionfilm

The initial conversation Towards the end of 2023 we were approached by a large events management company who needed our help on a multi-national conference. We were asked to capture the event itself, plus all presentations throughout the day and then create informative and promotional video content. The conference spanned across four cities, London, Frankfurt, Paris and Rotterdam. The aim After providing a quote just under their budget we were awarded the project and started planning the job. The aim was to create multiple promotional videos that would highlight each area of the conference and these videos would be used to help attract additional attendees to future events. Some of the key elements of these videos focused around capturing attendees networking, exploring client products and also showcasing the incredible venues from the ground and air. Vox pops (short, in the moment interviews) were also key to these videos. The plan would be to capture attendees to show firsthand how informative and worthwhile the events are to future potential customers. We also captured vox pops with sponsors and exhibitors to demonstrate the benefits of bringing your brand to the event. The other video requirement was to capture all 120 presentations, keynotes and lock notes across the events. These would be used on the clients platform to send out to everyone attending the event should they wish to review or show to other team members. They could watch other presentations they missed which took place in a different city. Once the speaker was captured every video needed to have animated assets, video intros, music and sync’d up presentation slides added. The challenges we overcome We are a small but experienced team of videographers, editors, drone pilots and more which means that 99% of our projects are all done in house. As this project had a lot to capture we needed to bring in some additional videographers. Over the decade that Yellow Lizard Media has been operating we have met some skilful camera operators all over the country that we were confident to bring on board. Equipment requirements was another challenge we had to fulfil. Although we own an extensive range of cameras and cinematic equipment we still needed more as we would be capturing 6 separate areas simultaneously. Due to this we purchased additional 4K slow-mo cameras, lenses, audio equipment and more to ensure we could capture everything on the day and had backup on standby to ensure a smooth shoot. The results Most importantly the client was very happy with the videos supplied. There were little to no changes across the 125+ videos. All videos were completed within the one week deadline provided and also under their budget. We learnt a lot during this project by taking on tasks that were not typical of our usual shoots, and these skills will transfer to future projects. This experience, combined with the increased range of cameras and equipment means we are able to take on larger scale events, conferences and forums in the future. If you are planning or organising any events or conferences please contact Yellow Lizard Media to see how we can work with you and create the video content you require.

What are the benefits of drone videography? There are many techniques and equipment we use that keeps the video content we produce engaging and cinematic but there is one that stands (or should we say flies) above the rest, aerial shots from a drone. By flying one of our 4K drones we can show a birds eye view of the subject matter from heights of up to 400 feet. This not only provides cinematic viewing that is otherwise unachievable but also allows the viewer a chance to see massive areas that handheld cameras would take far too long to demonstrate. You can use these shots to capture viewers attention on social media platform or on website banners. Drone filming has become a key part of video projects in the construction industry as it can not only show large-scale projects in one frame but also can get into areas that are not accessible on foot. Our drones are small and light allowing them to be flown in a wide range of locations. What other uses of drone videography are there? Aerial surveying is a service that be extremely beneficial to companies in the construction industry or to anyone with a large or tall premises. An aerial survey can be used access hard to reach areas of a location. This can be to find problems or just to check that everything is as it should be. A typical way to normally achieve this would be by erecting scaffolding but this can be very costly, not only would an aerial survey save money by not having to organise and set up the scaffolding but it would also save a lot of time. We can be on site within a matter of days or even in some situations, the same day. It also keeps everyone on the ground providing a layer of safety. We will bring monitors with us so you can watch in realtime what the drone can see and can guide us to the required locations, but simultaneously we will be recording in 4K. Bring in the experts We have the skills, equipment and insurance to capture the aerial videography you need. We have been flying drones over many years and have two in house that can capture 4K video content. Best of all our drones, like all of our equipment, are included in our shoots meaning there are no extra charges to you when including aerial videography to your project Contacts us to find out more information or to discuss a project with us.

The importance of corporate videos Any brand that’s growing at a healthy rate reaches a point in which they need to present themselves to the public as a formal and stable company, this is the main reason why they turn to an attractive video production. But, how important is it that you invest in a corporate video? First off, videos make up almost 80% of all online or social media content, and a website that contains a corporate video is 50 times more likely to convince a person to become a customer. It’s a fact that our brain can process an image or video 600,000 times faster than it can process text. These numbers translate directly to your ROI, since the cost of an ad which includes video content is 25% cheaper than ads with plain text or images. Benefits of hiring video production for your corporate videos As we’ve mentioned earlier, modern times make it almost a necessity for your company to have video content. If you’re looking to create a film production to display your corporate environment but you’re still undecided, here are great reasons to do it: A corporate video can help build trust in your audience, convincing them make their first purchase or book their first service and give you a chance. This type of content will make you reach more people. Being everywhere in the virtual world (specially social media) can improve your brand’s authority. Video content is the easiest and cheapest way to turn target audiences into real followers and customers. If you already have an established audience, a corporate video can help you connect deeper with them and increase their loyalty. Tips to ace your corporate video If you’re hiring a video production company, it’s important that you work hand in hand with them so you don’t miss any of the main points of corporate videos. Your video must go straight to the main point in the first seconds, it should tell a compelling story that’s clearly targeted at a certain audience. Your corporate video must mention exactly why your brand is an expert at what they do and, if possible, include some testimonials. Never let your video end without a clear call to action. As you can see, the pros of creating a corporate video for your brand out-weight any possible disadvantage. Make sure to check out the best St Albans, Hertfordshire video production companies to get the greatest material available to grow your company.

Marketing is a trial-and-error practice designed to find the best ways to engage with your audiences and make your customers loyal. If you, as a brand or content creator, are looking to increase your reach and make people remember your product, a video production might be just what you need. In this article, we’ll teach you how to sell your product in 30 seconds successfully. Why 30 Seconds? Speaking on marketing terms, people’s attention span is super short. Luckily, you’ll get just 3 to 5 seconds to get someone’s attention and make them want to watch the rest of what you have to say. If your content is interesting, you can get up to 30 seconds to provide concise, attractive information and leave them wanting to know more about your brand. Plan according to your platform The very first step to sell your product correctly on a film production is to plan according to the platform (or platforms) you’ll be using. Remember that, nowadays, social media is packed with content, so you need to find a way to stand out. Be very careful with the dimensions of your video, the quality of the recording or animation, and think of the colors that might be more attractive on the screen. Hook the audience quickly Once your video has started, remember you have limited seconds to grab people’s attention. You need to have a strong visual and auditory hook, something that almost instantly makes them stop scrolling and take a closer look. You might start with a loud image, maybe some catchy titles, or maybe with a the product itself, whatever sparks more interest. State your customer’s need Just as if you were doing an elevator pitch, your video production company should start going straight to the point. Communicate on a deep and personal level to our viewers and let them know you’re aware of what their needs are. Let them know you understand their frustrations/fears/desired. You can even slightly tickle their insecurities, that’s ok, because later on you’ll offer a solution for them. Explain your solution This is the part of the video were you should make the magic happen. Because you’re not a company like any other, and you’re not here to offer a solution for your potential customer. You’re here to offer the ultimate solution, the thing that no one else can offer them or no one else gets done as right as you. Give brief testimony Any video company will tell you that things are way more believable when you hear them from another customer. Find loyal customers who are willing to tell the world how much they love your product, this will elevate confidence in viewers. If possible, also provide third-party evidence of your brand’s benefits, such as numbers or graphics. Don’t forget the call-to-action Marketing is all about educating and guiding your target audience into what you want or expect from them so they also feel satisfied and taken care of. Any good video content needs to include a call-to-action that states clearly what you want people to do. It can be a “book your visit”, “order now”, “call us today”, “like our page”, etc. Now that you’re ready to make great sales using video marketing, it’s time to book the best St Albans, Hertfordshire video production company and get started!

They embrace technology. For an industry that, typically, charges by the hour – technology that reduces human input has not always been welcomed by the sector. This is not their view. They have invested heavily in technology from contract automation to contracts management to proof reading software to training platforms. You can find out more about Radius Law by watching this video . Radius Law have been using video content for various reasons across their business for 4 years now. Anything from a bi-monthly update on all things law related to training videos for their clients, video has helped Radius Law streamline the running of the business as well as raise their brand profile. Iain Larkins, the director of Radius Law said ‘We started creating video content just because we thought this was an easier way to explain some complicated legal matters.’ He also mentioned ‘I think video content has really helped to raise our profile, I’m often told that even though we are a relatively small law firm, our brand profile is actually very big.’ Watch the video below to hear everything Iain had to say about how video helps Radius Law as a business, including some of the reasons he chose to work with Yellow Lizard Media.

Why do audiences like slow-motion videos We could simply say that slow-motion videos are attractive and people like to see them. But in fact, there’s something scientific about this video content format that makes you not blink so you don’t miss a detail. Our human eyes (and basically our brains) are designed to absorb information just the way we usually see it. So when you suddenly set your eyes on something that looks out of the ordinary (i.e. an object or person moving in a very slow manner), your brain needs a few seconds to process what it’s seeing in order to find a logical solution. When this happens, all of your attention is set on the slow-motion video. Imagine the benefits of having someone’s full attention to show them your product! Benefits of using slow-motion for advertising Sure, we’ve all seen intense slow-motion scenes in an action movie, or even a very melancholic sequence in a sad video, but slow-motion film productions can also be used in advertising. Still, need a bit of convincing? Here are some of the most notable benefits of using slow-motion to promote your product or service. They create more awareness As we mentioned before, a slow-motion video will catch people’s attention much better than a regular-speed video. Once you get your audience’s attention, it’s likely that they’ll be much more aware of every little detail. A viewer watching a slow-motion video will be able to dive into the experience your video company creates with breathtaking images and a deep song. Stronger emotions Another positive outcome of creating a slow-motion video for your product is that it can instantly have more powerful emotions towards what they’re seeing. Most of the time the feeling is positive, and this sensation will connect inside their brains, making them remember your brand for longer. Another interesting point is that, when watching slow-motion videos, people feel like time goes by faster. It makes everything stand out This might be one of the most important benefits of hiring a video production company to make a slow-motion video. When you have a physical product, you want audiences to get to know it just as if they were seeing it in person. A slow-motion video can go in as close as you want to let people see every inch and every corner of your product, showcasing colour and texture with just the right lighting. Slow-motion videos have the ability to elevate your brand’s authority and make your service or product look elegant and professional. If you want to hire the best video content creators in St Albans, Hertfordshire make sure to contact us!